Empathy (“I bet you wish you were a super hero.”).Question (“Did you know there are just two things you can do to avoid getting penalized by Google?”).Curiosity (“You'll never guess what happened to me this morning, before I even had my coffee.”).And when Google notices a reader dropping off your site without reading the content, they'll drop you.ĭean Evans advises you to make sure your opening sentence uses one of the following devices: If you don't hook your reader within 15 seconds - probably the time it takes to read the first sentence and look at the header image - they're gone. Here's why you should care about this from an SEO perspective: Add brackets/parenthesis: they break up the text and highlight specific sections of the title, which can improve readability.Īs Dean Evans says, an opening line exists purely to draw your eyes to the second line, and the second line's job is to make you read the third.depth, speed, freshness, actionable, brand. Highlight differentiators: tell people what makes your content unique.A void stop words: these include terms like: A, and, but, or, so, the, was, with.Eg: Get, take, learn, go, download and boost. Use action words: these terms help entice the user to take action (or click).Use power words: includesensationalism, power words and emotional triggers to stop readers in their tracks (more on this later).No stuffing: Do NOT repeat the same word over and over.Avoid cannibalization: Ensure title tags are unique to each page, and that only one page on the site is optimized for a given keyword.Relevancy: It accurately describes the content (strong message match).Keyword placement: Place most important keywords towards the front of the title tag, with least important semantics at the end.
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